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Slab Serif Type - A Century of Bold Letterforms (Paperback)
Loot Price: R598
Discovery Miles 5 980
You Save: R145
(20%)
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Slab Serif Type - A Century of Bold Letterforms (Paperback)
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List price R743
Loot Price R598
Discovery Miles 5 980
You Save R145 (20%)
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Since being introduced in the 19th century, when they were
considered the bastard cousins of more refined serif types, slab
serif typefaces have become ubiquitous. Prized for their bold
visual impact and versatility, they are used on a broad variety of
demonstrative communications, from posters and newspapers to
product packaging. In 1931, Morris Fuller Benton created the Stymie
typeface, a reworking of a slab serif type popular in Europe at
that time: Memphis. The IBM logo is one of the most famous slab
serif marks: it began as Stymie and was refined by Paul Rand. Slabs
come in many iterations and are recognized as a face with many
characters - and nationalities. Following the cult typography
volumes Scripts , Shadow Type and Stencil Type , this new volume
artfully selects classic examples to present fresh and unexpected
typographic ideas. The authors employ their decades of combined
experience as art directors to present hundreds of wonderful
examples in a visual resource that will delight and inspire today's
designers.
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