Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
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The Design Entrepreneur - Turning Graphic Design into Goods That Sell (Paperback)
Loot Price: R407
Discovery Miles 4 070
You Save: R139
(25%)
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The Design Entrepreneur - Turning Graphic Design into Goods That Sell (Paperback)
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List price R546
Loot Price R407
Discovery Miles 4 070
You Save R139 (25%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Designers are used to working for clients, but there is nothing
better than when the client is oneself. Graphic and product
designers, who are skilled with the tools and masters aesthetics,
are now in the forefront of this growing entrepreneur
movement.Whether personal or collective, drive is the common
denominator of all entrepreneurial pursuit; of course, then comes
the brilliant idea; and finally the fervent wherewithal to make and
market the result. The Design Entrepreneur is the first book to
survey this new field and showcase the innovators who are creating
everything from books to furniture, clothes to magazines, plates to
surfboards, and more.Through case studies with designers like Dave
Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet
Mous, Nicholas Callaway, Jordi Duro, and over thirty more from the
United States and Europe, this book explores the whys, hows, and
wherefores of the conception and production processes. The design
entrepreneur must take the leap away from the safety of the
traditional designer role into the precarious territory where the
public decides what works and what doesn't. This is the book that
shows how that is accomplished.
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