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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
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The Life of the Automobile - A New History of the Motor Car (Paperback, Main - Print on Demand)
Loot Price: R376
Discovery Miles 3 760
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The Life of the Automobile - A New History of the Motor Car (Paperback, Main - Print on Demand)
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List price R471
Loot Price R376
Discovery Miles 3 760
You Save R95 (20%)
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In this book Steven Parissien examines the impact, development and
significance of the automobile over its turbulent and colourful
130-year history. He tells the story of the auto, and of its
creators, from its earliest appearance in the 1880s - as little
more than a powered quadricycle - via the early pioneer carmakers,
the advances of the interwar era, the 'Golden Age' of the 1950s and
the iconic years of the 1960s to the decades of doubt and
uncertainty following the oil crisis of 1973, which culminated in
the global mergers of the 1990s and the bailouts of the early
twenty-first century. This is not just a story of horsepower and
performance. The Life of the Automobile is a tale of people: of
intuitive carmakers such as Benz, Agnelli, Royce and Citroen; of
exceptionally gifted designers such as Issigonis, Lefebvre,
Michelotti and Bangle; and of visionary industrialists such as
Ford, Tata and Porsche. Above all, The Life of the Automobile
demonstrates how the epic story of the car mirrors the history of
the modern era, from the brave hopes and soaring ambitions of the
early twentieth century to the cynicism and ecological concerns of
a century later.
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