Superbrands Annual 2019 highlights brands from a wide range of
sectors that have become the strongest and most iconic in their
field. It explores how these brands have succeeded in reaching the
top and pays tribute to their success. The brands are voted for by
marketing experts, business professionals and thousands of British
consumers. There are two separate surveys: Consumer Superbrands
(the UK's strongest B2C brands) and Business Superbrands (the UK's
strongest B2B brands). This book also offers an opportunity to gain
a greater understanding and appreciation of the important and
highly topical discipline of branding, as well as a greater
admiration for the brands themselves.
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