Sleights of Mind - What the neuroscience of magic reveals about our brains (Paperback, Main)

What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.

General

Imprint:	Profile Books Ltd
Country of origin:	United Kingdom
Release date:	February 2012
First published:	February 2012
Authors:	Susana Martinez-Conde • Stephen Macknik • Sandra Blakeslee
Dimensions:	198 x 129 x 19mm (L x W x T)
Format:	Paperback - B-format
Pages:	291
Edition:	Main
ISBN-13:	978-1-84668-390-9
Categories:	Books > Social sciences > Psychology > General Books > Science & Mathematics > Science: general issues > Popular science
LSN:	1-84668-390-4
Barcode:	9781846683909

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!