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Innovation in Service Industries - An Investigation of the Internal and External Organizational Contexts from the Laboratory of Real Estate (Paperback, 1st ed. 2019)
Loot Price: R2,762
Discovery Miles 27 620
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Innovation in Service Industries - An Investigation of the Internal and External Organizational Contexts from the Laboratory of Real Estate (Paperback, 1st ed. 2019)
Series: Essays in Real Estate Research, 16
Expected to ship within 10 - 15 working days
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Susanne Hugel studies innovation in service industries from the
industrial organization and behavioral theory perspectives,
therefore chooses the real estate industry as object of study. The
author examines the existing research on firm innovativeness,
proposes a more advanced concept, and empirically validates a new
measure in a service industry context. Thereby, the innovation
status quo of the real estate industry is studied. In addition, the
book addresses the impact of slack resources on the organizational
members' innovative work behavior. Overall, important insights
about the service industries' innovation pattern and organizational
behavior are revealed. The book acknowledges the increasing role of
innovation due to the altering business environment in the 21st
century, such as shifts from goods to services, or the
globalization of markets. About the Author:Susanne Hugel is an
expert in the field of innovation, business model development, and
digital transformation in the real estate industry. She wrote her
dissertation at the Real Estate Management Institute (REMI) of EBS
Business School.
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