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Aesthetics: Quantification and Deconstruction - A Case Study in Motorcycles (Hardcover, 1st ed. 2018)
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Aesthetics: Quantification and Deconstruction - A Case Study in Motorcycles (Hardcover, 1st ed. 2018)
Series: Design Science and Innovation
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This book addresses a perennial challenge for product planners and
designers alike: how to objectively specify and quantify the
aesthetics of products. It provides automotive product planners
with a framework for the grammar of aesthetics and a tool for
quantifying the aesthetics of an intended product. Further, it
equips styling designers with a tool for connecting engineering and
aesthetics. Given the author's extensive experience in motorcycle
design, the motorcycle has been chosen as the frame of reference
for automobiles. Specifically in the field of automobile design,
where engineering and aesthetics go hand in hand, it also becomes
important to clearly and objectively define the relationship
between engineering design and aesthetics. Accordingly, this book
(1) clearly establishes the objective parameters of aesthetics, (2)
puts forward a method for quantifying aesthetics, (3) identifies
the engineering design parameters affecting aesthetics, and (4)
determines the relationship between parameters of aesthetics and
engineering design. As such, it offers a useful guide not only for
design professionals, but also for students and researchers of
design.
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