Globalizing Asian Religions - Management and Marketing (Hardcover, 0)

This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the 'glocalization' of religions.

General

Imprint:	Amsterdam University Press
Country of origin:	Netherlands
Series:	Global Asia
Release date:	March 2019
Editors:	Wendy Smith • Hirochika Nakamaki • Louella Matsunaga • Tamasin Ramsay
Contributors:	Louella Matsunaga • Emeritus Hirochika Nakamaki • Wendy Smith • Tamasin Ramsay • Yoshihide Sakurai • Peter Clarke
Dimensions:	234 x 156 x 24mm (L x W x T)
Format:	Hardcover
Pages:	380
Edition:	0
ISBN-13:	978-9462981447
Categories:	Books > Humanities > Religion & beliefs > Non-Christian religions > Religions of Indic & Oriental origin > Oriental religions > General Books > Religion & Spirituality > Non-Christian religions > Religions of Indic & Oriental origin > Oriental religions > General
LSN:	9462981442
Barcode:	9789462981447

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