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Books > History > American history
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American Dreams in Mississippi - Consumers, Poverty, and Culture, 1830-1998 (Paperback, New edition)
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American Dreams in Mississippi - Consumers, Poverty, and Culture, 1830-1998 (Paperback, New edition)
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The dreams of abundance, choice, and novelty that have fueled the
growth of consumer culture in the United States would seem to have
little place in the history of Mississippi--a state long associated
with poverty, inequality, and rural life. But as Ted Ownby
demonstrates in this innovative study, consumer goods and shopping
have played important roles in the development of class, race, and
gender relations in Mississippi from the antebellum era to the
present. After examining the general and plantation stores of the
nineteenth century, a period when shopping habits were stratified
according to racial and class hierarchies, Ownby traces the
development of new types of stores and buying patterns in the
twentieth century, when women and African Americans began to wield
new forms of economic power. Using sources as diverse as store
ledgers, blues lyrics, and the writings of William Faulkner, Eudora
Welty, Richard Wright, and Will Percy, he illuminates the changing
relationships among race, rural life, and consumer goods and, in
the process, offers a new way to understand the connection between
power and culture in the American South. |Shows how consumer goods
and shopping have played important roles in the development of
class, race, and gender relations in Mississippi from the
antebellum era to the present-or from the plantation store to
Wal-Mart.
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