Faced with the choice of starting a company or joining a large
corporation, Steve Jobs believed that it was 'more fun to be a
pirate than to join the navy'. But for innovators inside
established companies, making a distinction between being a pirate
and joining the navy is a fallacy. We have to figure out a way to
become pirates in the navy! There is nothing harder in business
than trying to innovate within large corporations. Innovators in
big companies often face internal opposition as well as their
external competitors. It is the management of the core business
that tends to get in the way of innovation. Most intrapreneurs
recognise that innovation can't be carried out as a series of
one-off projects that always have to jump through political
hurdles. They realise that there is a need for innovation to happen
as a repeatable process. But how can they achieve this? This is a
step-by-step guide to getting continuous innovation done in
companies and reshaping them in the process. It is for anyone
involved in corporate innovation and driving company change.
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