Multi-platinum Grammy nominated rapper Game (Jayceon Taylor)
releases his highly anticipated R.E.D. Album. The album is
executive produced by Game and Pharrell Williams who jumped at the
opportunity to collaborate. "Game is good kid and I'm excited for
the world to hear the many facets of his character...what's even
crazier is that as a fan, I cannot believe I am actually producing
songs on the same album as Dr.Dre, humbling man. I owe Game for
that one. His album is gonna be a problem," states Pharrell.
Game could be heard in the streets, seen on the blogosphere,
and chatted about on rap news websites as early as May of 2009.
Drum-heavy, piano key sprinkled, lyric laden, high concept, Kush
smoke-filled recording sessions at million-dollar studios in North
Hollywood and Burbank, California - including the famed Paramount
and Can Am studios were being passed from man to fan like Cubes
Kill At Will EP in 1990. Known to work with only A-list producers,
Games family of board members came in droves: J.R. Rotem, Cool
& Dre, Boi-1da, Timbaland, Drumma Boy, Jay Electronica and of
course long-time collaborator Kanye West, all spoke, tweeted,
and/or alluded to contributing to Games fourth project. Next came
the cadre of emcees, with Nas, Busta Rhymes, Jim Jones, Jadakiss
and Fabolous Games NY family all reportedly contributing to the
R.E.D. album, which was said to dually stand for Games REDedication
to rap. And alas, to quiet the rumors and eliminate any
uncertainty, Games longtime LA gangsta rap uncle Snoop Dogg posted
a picture of himself, Game and Dr. Dre in the studio prior to a
R.E.D/Detox recording session. This sealed the deal. The R.E.D.
Album was official when the Doggfather leaked it. The only question
remaining was when? And now, mega producers Cool and Dre and DJ
Premiere had joined R&B artists like Chris Brown, Drake and
Nelly Furtado, Games music-life mentors Dr. Dre, Snoop and Busta
Rhymes and new era rap stars Kendrick Lamar, Tyler the Creator in
the R.E.D. Albums mix of high profile features. This even before a
formal announcement from parent label Interscope/Aftermath or
executive producers Dr. Dre and Pharrell. The project is widely
considered the most anticipated album of 2011. After selling more
than 10 million albums worldwide on the strength of only three
projects, Game is without question the most efficient, marketable
and saleable Hip Hop artist on the West Coast. He has earned his
place amongst raps elite. Nothing was given. He never asked anyway
and wouldnt have accepted any Hip Hop handouts even if the industry
offered. Game has earned his place in urban music folklore pasting
his Black Wall Street paper all over Hip Hops streets like global
graffiti.
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