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Preacher Girl - Uldine Utley and the Industry of Revival (Hardcover)
Loot Price: R1,387
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Preacher Girl - Uldine Utley and the Industry of Revival (Hardcover)
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Uldine Utley defined the ""girl evangelist"" of the 1920s and
1930s. She began her preaching career at age eleven, published a
monthly magazine by age twelve, and by age fourteen was regularly
packing the largest venues in major American cities, including
Carnegie Hall and Madison Square Garden. She stood toe to toe with
Billy Sunday and Aimee Semple McPherson, the most famous revivalist
preachers of the day. She became a darling of the secular press and
was mimicked and modeled in fiction and plays. In Preacher Girl,
the first full biography of Utley, author Thomas Robinson shows
that Utley's rise to fame was no accident. Utley's parents and
staff carefully marked out her path early on to headline success.
Not unlike Hollywood, revivalism was a business in which celebrity
equaled success. Revivalism mixed equal parts of glamour and
gospel, making stars of its preachers. Utley was its brightest. But
childhood fame came at a price. As a series of Utley's previously
unpublished poems reveal, after a decade of preaching, she was
facing a near-constant fight against physical and mental exhaustion
as she experienced the clash between the expectations of revivalism
and her desires for a normal life. Utley burned out at age
twenty-four. The revival stage folded; fame faded; only a broken
heart and a wounded mind remained. Both Utley's meteoric rise and
its tragic outcome illuminate American religion as a business. In
his compelling chronicle of Utley's life, Robinson highlights the
surprising power of American revivalism to equal Hollywood's
success as well as the potentially devastating private costs of
public religious leadership. The marketing and promotion machine of
revivalism brought both fame and hardship for Utley - clashing
by-products in the business of winning souls for Christ.
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