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New York Neon (Paperback)
Loot Price: R622
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New York Neon (Paperback)
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Treating New York City as an open-air museum, Thomas E. Rinaldi
captures the brilliant glow of surviving early- and
mid-twentieth-century neon signs, those iconic elements of the
cityscape now in danger of disappearing. This visual tour features
two hundred signs, identified by location, with information on
their manufacture, date of creation, and the businesses that
commissioned them. In a generously illustrated introduction,
drawing on documents including rare period trade publications,
Rinaldi recounts the development of signage and the technological
evolution of neon and examines its role in the streets of New York,
in America s cultural identity, and in our collective
consciousness. New Yorkers and visitors to the city, neon-sign
enthusiasts, and those interested in signs and historic advertising
generally, as well as design professionals, serious historians, and
casual students of the city, will want this colorful book, which
comes at a critical moment when the disappearance of the original
signs has inspired a growing interest in neon."
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