Our major research interest in the village under study was
originally in the area of socialization practices, social change
and variables related to fertility behavior. We had not planned a
study of the diffusion of news events and villagers' reactions to
them. However, the Indian Government was considering the use of
media for a major mass communication program, to propagate the idea
of having small families through the use of family planning
methods, and we believed it would be of value to examine any data
that might be helpful in getting at least some feeling about what
villagers read in the papers and what they heard on the radio, as
well as their understanding of the information and their attitudes
toward it. We subsequently asked questions about the use of mass
media. [1]
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