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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Business Marketing Management - B2B (Paperback, EMEA ed) Loot Price: R663
Discovery Miles 6 630
You Save: R120 (15%)
Business Marketing Management - B2B (Paperback, EMEA ed): Thomas W. Speh, Michael D. Hutt

Business Marketing Management - B2B (Paperback, EMEA ed)

Thomas W. Speh, Michael D. Hutt

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List price R783 Loot Price R663 Discovery Miles 6 630 | Repayment Terms: R62 pm x 12* You Save R120 (15%)

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Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: December 2013
Authors: Thomas W. Speh • Michael D. Hutt
Dimensions: 261 x 195 x 16mm (L x W x T)
Format: Paperback
Pages: 348
Edition: EMEA ed
ISBN-13: 978-1-4080-9371-9
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > UNISA > Marketing
Books > Academic & Education > University Of Johannesburg > Business & Economics
Books > Academic & Education > University Of Johannesburg > Business Management
Books > Academic & Education > University Of Johannesburg > Marketing
Books > Business & Economics > Promotions
LSN: 1-4080-9371-5
Barcode: 9781408093719

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