This volume represents the next generation of research in media
psychology, bridging selective exposure into a larger framework of
choice in media usage. Considering the myriad media options
available to use, this work seeks to answer such questions as: What
mechanisms guide an individual's exposure to/choice of media? How
can researchers model them? The questions why and how people decide
to use media offerings are key in current communication
scholarship. Research on selective exposure has addressed this area
in the past, but the term 'media choice' is used here to represent
any implicit/automatic/spontaneous or explicit/deliberate
'decisions' of the users and subsequent behavioral consequences
that lead to a contact with a media stimulus.
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