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Guaranteed Pure - The Moody Bible Institute, Business, and the Making of Modern Evangelicalism (Paperback)
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Guaranteed Pure - The Moody Bible Institute, Business, and the Making of Modern Evangelicalism (Paperback)
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American evangelicalism has long walked hand in hand with modern
consumer capitalism. Timothy Gloege shows us why, through an
engaging story about God and big business at the Moody Bible
Institute. Founded in Chicago by shoe-salesman-turned-revivalist
Dwight Lyman Moody in 1889, the institute became a center of
fundamentalism under the guidance of the innovative promoter and
president of Quaker Oats, Henry Crowell. Gloege explores the
framework for understanding humanity shared by these business and
evangelical leaders, whose perspectives clearly differed from those
underlying modern scientific theories. At the core of their
""corporate evangelical"" framework was a modern individualism
understood primarily in terms of economic relations. Conservative
evangelicalism and modern business grew symbiotically, transforming
the ways that Americans worshipped, worked, and consumed. Gilded
Age evangelicals initially understood themselves primarily as new
""Christian workers--employees of God guided by their divine
contract, the Bible. But when these ideas were put to revolutionary
ends by Populists, corporate evangelicals reimagined themselves as
savvy religious consumers and reformulated their beliefs. Their
consumer-oriented ""orthodoxy"" displaced traditional creeds and
undermined denominational authority, forever altering the American
religious landscape. Guaranteed pure of both liberal theology and
Populist excesses, this was a new form of old-time religion not
simply compatible with modern consumer capitalism but uniquely
dependent on it.
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