Expand Your Brand Online and Offline with Amazon Advertising Amazon
is where consumers search, learn about, and shop for your products
(whether from you or another seller). And with 310 million active
users and counting, this is the ecommerce platform you can't afford
to ignore. Amazon advertising and customer growth expert Timothy P.
Seward shares nearly two decades of expertise in retail and
ecommerce to lift the veil on doing business on Amazon. Seward
shows you how to build an aggressive, streamlined advertising
campaign, increase your search visibility, consistently capture
consumer demand, and accelerate new product sales without
big-budget national ad campaigns. You'll learn how to: Determine if
Vendor Central or Seller Central is right for your brand Capture
new customers through Sponsored Product Campaigns Apply the five
essential elements of a high-quality product detail page Establish
metrics, evaluate performance against keyword types, and perform
competitive analyses Add negative keywords that can benefit your
advertising campaigns Apply Amazon's secret formula for long-term
winning
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