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True Beer - Inside the Small, Neighborhood Nanobreweries Changing the World of Craft Beer (Paperback)
Loot Price: R318
Discovery Miles 3 180
You Save: R102
(24%)
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True Beer - Inside the Small, Neighborhood Nanobreweries Changing the World of Craft Beer (Paperback)
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List price R420
Loot Price R318
Discovery Miles 3 180
You Save R102 (24%)
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In the 1970s and '80s, the brewing industry shifted was from large
corporate suppliers to smaller, independent "microbrewers,"
typified by producers such as the Boston Beer Company and Sierra
Nevada Brewing Company. Today, the market is going even smaller
with tiny, independent brewers setting up shop in neighborhood brew
houses nationwide, focusing on crafting unique, flavorful brews
specifically for their extremely local clientele. The reality is
that beer is in the midst of a renaissance in this country, driven
by a new class of these dedicated craft "nanobrewers" and growing
communities of drinkers looking for something more from their daily
brew something higher-quality, more unique, more local. These
microbrewers rent out small spaces or buy industrial equipment to
install in their garages. They're accountants, middle-school
teachers, and plumbers who are passionate about beer and who
dedicate their free time to producing three or so barrels of their
own brew at a time. They sell their bottles to close friends and
gift it to family members for birthdays and holidays. They enjoy
what they do and they're proud of their product. What's it like
inside these small-time brewing operations? What happens behind the
scenes? What goes into making high-end craft beer on a small scale?
True Beer takes an on-the-ground look at the ultra-small side of
the craft brewing movement from the inside out by profiling a
number of independent American breweries in detail and using that
as a jumping-off point to examine the art and science of brewing,
the local farmers and providers behind the scenes, the market
itself as well as national trends in nanobrewing, and modern craft
beer production.
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