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Defending the American Way of Life - Sport, Culture, and the Cold War (Hardcover)
Loot Price: R1,693
Discovery Miles 16 930
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Defending the American Way of Life - Sport, Culture, and the Cold War (Hardcover)
Series: Sport, Culture, and Society
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The Cold War was fought in every corner of society, including in
the sport and entertainment industries. Recognizing the importance
of culture in the battle for hearts and minds, the United States,
like the Soviet Union, attempted to win the favor of citizens in
nonaligned states through the soft power of sport. Athletes became
de facto ambassadors of US interests, their wins and losses serving
as emblems of broader efforts to shield American culture—both at
home and abroad—against communism. In Defending the American Way
of Life, leading sport historians present new perspectives on
high-profile issues in this era of sport history alongside research
drawn from previously untapped archival sources to highlight the
ways that sports influenced and were influenced by Cold War
politics. Surveying the significance of sports in Cold War America
through lenses of race, gender, diplomacy, cultural infiltration,
anti-communist hysteria, doping, state intervention, and more, this
collection illustrates how this conflict remains relevant to US
sporting institutions, organizations, and ideologies today.
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