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Tough Sell - Fighting the Media War in Iraq (Hardcover)
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Tough Sell - Fighting the Media War in Iraq (Hardcover)
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Like the War on Terror, the Media War rages on. More than ever,
America's ability to fight and win against ISIS requires that we
understand how best to communicate about war in the digital age.
Tom Basile takes readers behind the scenes during his time as a
civilian advisor in Iraq during the Iraq War, describing his
mission and the struggle to communicate about the war as it became
more deadly and less popular at home. The U.S.-led coalition wasn't
merely engaged in a fight to build a more tolerant, participatory
society against incredible odds. It was also in a constant clash
with forces that influenced public perception about the mission.
During those difficult years, it became clear that warfare was now,
more than ever, a blend of policy, politics, and journalism. Basile
critiques the media's reporting and assesses the Bush
administration's home-front communications strategy to argue that
if policymakers do not effectively articulate their strategy,
manage their message, and counter misinformation, they will find
themselves unable to execute that policy, placing the United States
at great risk. Tough Sell blends Basile's personal story with
lessons from the media war in Iraq that can improve our ability to
communicate about and prosecute the War on Terror.
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