The Survival Guide for Entrepreneurial Success from Harvard Professor,
Tom Eisenmann
90% of all startups fail. But why?
For the past decade, this is a question that Tom Eisenmann has tried to
answer. Focusing his research and his MBA class at Harvard University
on the mistakes and missteps of entrepreneurs, for the first time, he
reveals his findings, and - most importantly - how you can avoid them.
Eisenmann's fascinating, often counter-intuitive, advice debunks common
Silicon Valley mythology including:
- The False Promise: How early success, often based on
extenuating factors, gives founders the misplaced confidence to expand.
- The False Start: That the 'fail fast' mentality of many
founders can mean launching before they're ready - wasting time and
money.
- The Audacity of Goals: Silicon Valley scoffs at moderatea
mbitions but the more audacious your goals, the more can go wrong.
Drawing on case studies from startups around the world, in all shapes
and sizes, The Fail-Safe Startup will show you how to analyse others'
failure to ensure your success.
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