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Platform Power and Policy in Transforming Television Markets (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R3,383
Discovery Miles 33 830
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Platform Power and Policy in Transforming Television Markets (Paperback, Softcover reprint of the original 1st ed. 2018)
Series: Palgrave Global Media Policy and Business
Expected to ship within 10 - 15 working days
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This book seeks to investigate 'platform power' in the
multi-platform era and unravels the evolution of power structures
in the TV industry as a result of platformisation. Multiple TV
platforms and modes of distribution are competing-not necessarily
in a zero-sum game-to control the market. In the volume, the
contributors work to extend established 'platform theory' to the TV
industry, which has become increasingly organised as a platform
economy. The book helps to understand how platform power arises in
the industry, how it destabilises international relations, and how
it is used in the global media value chain. Platform Power and
Policy in Transforming Television Markets contributes to the
growing field of media industry studies, and draws on scholarly
work in communication, political economy and public policy whilst
providing a deeper insight into the transformation of the TV
industry from an economic, political and consumer level. Avoiding a
merely legal analysis from a technology-driven perspective, the
book provides a critical analysis of the dominant modes of power
within the evolving structures of the global TV value chain.
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