Intended as a first year text, no prior knowledge of perfumery is
assumed, and the authors provide integrated coverage of topics from
raw materials to supermarket shelves, from science to creation and
through to marketing and business policy. The power of fragrances
to communicate is strongly emphasized and an explicit framework of
vocabulary provided. Detailed discussion is included of the new
product development proess and hte central role of the perfume
brief. For this edition, all chapters have been revised and the
book is intended for any writer or researcher wishing to consider
any issues relating to fragranced products.
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