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The Innovation Paradox: Why Good Businesses Kill Breakthroughs and How They Can Change (Hardcover)
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The Innovation Paradox: Why Good Businesses Kill Breakthroughs and How They Can Change (Hardcover)
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For more than twenty years, major innovations the kind that
transform industries and even societies seem to have come almost
exclusively from startups, despite massive efforts and millions of
dollars spent by established companies. Tony Davila and Marc
Epstein, authors of the bestselling Making Innovation Work, say the
problem is that the very processes and structures responsible for
established companies enduring success prevent them from developing
breakthroughs. This is the innovation paradox. Most established
companies succeed through incremental innovation taking a product
they re known for and adding a feature here, cutting a cost there.
Major breakthroughs are hard to achieve when everything about the
way your organization is built and run is designed to reward making
what already works work a little better. But incremental innovation
can coexist with breakthrough thinking. Using examples from both
scrappy startups and long-term innovators such as IBM, 3M, Apple,
and Google, Davila and Epstein explain how corporate culture,
leadership style, strategy, incentives, and management systems can
be structured to encourage breakthroughs. Then they bring it all
together in a new model called the Startup Corporation, which
combines the philosophy of the startup with the experience,
resources, and network of an established company. Breakthrough
innovation no longer has to be the nearly exclusive province of the
new kids on the block. With Davila and Epstein s assistance, any
company can develop paradigm-shifting products and services and
maximize the ROI on its R&D."
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