Why is Helvetica used for airport signs – and who designed Arial?
What exactly is hand lettering? Which fonts tend to work best for
emails and what font is used on New York street signs? Let’s Talk
Type answers all of these questions and more in one easy-to-use
typography primer. With a clear and comprehensive ‘What Is’ or
‘Why Use It’ approach to the subject, it will help the reader
to identify fonts with ease and to choose the perfect type
treatment for their message, whether they are writing and designing
for the web, print or personal correspondence. It also illuminates
the interesting backstories behind famous fonts. An essential
companion for anyone who writes or designs – whether for business
or at home – this fully-illustrated, authoritative resource saves
readers the hassle of navigating badly informed, business-led web
content, and provides a comprehensive design-conscious approach to
the subject.
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