Every creative brief requires its own unique typographic solution
to achieve both individuality and visual harmony. This is why the
question "what's the best typeface combination?" is impossible to
answer succinctly. Typefaces are a bit like people; their
personalities can alter ever so slightly when you bring them
together in different groups. A stern Geometric san serif can act
the part of a plain disciplinarian when standing next to an equally
restrained Transitional serif, but can become light-hearted and
playful when it encounters a lively Casual script or a burly Slab
serif face. Choosing typefaces that work well together is
ultimately as subjective as it is scientific, as personal as it is
informed, and as debated as it is agreed upon. The suggested type
combinations illustrated throughout this book are designed to
provide the information and inspiration you need to make the best
choices you can when bringing typefaces together. A book for
typographers, graphic designers, and font geeks alike. Type teams
are compiled from a pool of two hundred handpicked typeface
families. Typefaces from over fifty world-class type foundries and
type designers. One hundred and forty nine type team combinations
with up to four individual typeface families utilized for each.
Thirty two themed sections to allow quick access to the required
mood for your individual projects. Ten key principles to help you
make the right typeface choices for your creative assignments.
Fourteen "tricks" to apply when selecting and combining typefaces
from your personal collection.
General
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