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Strategic Writing for UX - Drive Engagement, Conversion, and Retention with Every Word (Paperback)
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Strategic Writing for UX - Drive Engagement, Conversion, and Retention with Every Word (Paperback)
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When you depend on users to perform specific actions—like buying
tickets, playing a game, or riding public transit—well-placed
words are most effective. But how do you choose the right words?
And how do you know if they work? With this practical book,
you’ll learn how to write strategically for UX, using tools to
build foundational pieces for UI text and UX voice strategy. UX
content strategist Torrey Podmajersky provides strategies for
converting, engaging, supporting, and re-attracting users. You’ll
use frameworks and patterns for content, methods to measure the
content’s effectiveness, and processes to create the
collaboration necessary for success. You’ll also structure your
voice throughout so that the brand is easily recognizable to its
audience. Learn how UX content works with the software development
lifecycle Use a framework to align the UX content with product
principles Explore content-first design to root UX text in
conversation Learn how UX text patterns work with different voices
Produce text that’s purposeful, concise, conversational, and
clear
General
Imprint: |
O'Reilly Media
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Country of origin: |
United States |
Release date: |
July 2019 |
Authors: |
Torrey Podmajersky
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Dimensions: |
229 x 152 x 9mm (L x W x T) |
Format: |
Paperback
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Pages: |
176 |
ISBN-13: |
978-1-4920-4939-5 |
Categories: |
Books
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LSN: |
1-4920-4939-5 |
Barcode: |
9781492049395 |
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