Building and maintaining a private practice today requires
initiative, creativity, and a willingness to adapt new tools,
technologies, and techniques to your business. As a therapist, and
a small business owner of a private practice, you face the
challenges of fluctuating market trends, infrastructure
inefficiencies, seismic changes in demographic populations, complex
reimbursement systems, and technological advances which alter
practice patterns. Your "therapist side" may be reluctant to think
of yourself as a businessperson; however, if you are to keep
offering your valuable services, you owe it to yourself and your
clients to build the most effective and efficient practice
possible. To do so, you need to take advantage of the latest
technology. Tracy Todd presents a number of technologies that will
help you build, maintain, and expand your practice. He clearly
walks you through the (surprisingly easy) process of creating your
own Web site, highlighting the usefulness of features such as
online scheduling and payment systems. He also provides overviews
of podcasting, videocasting, blogs, and electronic file management,
pointing out the benefits of each, and how you can go about
applying these tools to your practice. The result is a book that
will help you streamline your administrative duties, while
expanding your clinical reach-thus helping your practice thrive.
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