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Great Clients - Why Their Advertising Is Better Than Yours (Paperback)
Loot Price: R246
Discovery Miles 2 460
You Save: R86
(26%)
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Great Clients - Why Their Advertising Is Better Than Yours (Paperback)
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List price R332
Loot Price R246
Discovery Miles 2 460
You Save R86 (26%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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It's no secret that most advertising is silly, irritating, and
boring. Everywhere we go, irrelevant ad-noise clutters our physical
and mental environments. More importantly, it simply doesn't work.
If your company's advertising doesn't rise above the fray, you
probably blame your agency-they're not giving you their best work,
or they "just don't get it." But consider this: you might be the
problem. After spending many years in the Creative Department at
agencies on both coasts, David Ullman has learned a few things
about how to make effective ads. Forget the Mad Men image of a lone
creative generating brilliant insights. David was on Madison Avenue
in the '60s and '70s-that's not how it worked then, and it doesn't
work that way now. Great advertising comes from great
relationships. It comes from clear communication, shared goals, and
trust. And all of those start with great clients. The tips and
insights in this book show exactly how to work with your agency to
ensure the work they produce is the best it can be. It's
simple-learn how to be a great client, and you'll get great
advertising.
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