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Digital Marketing (Paperback)
Loot Price: R586
Discovery Miles 5 860
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Digital Marketing (Paperback)
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Loot Price R586
Discovery Miles 5 860
Expected to ship within 9 - 15 working days
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Donate to Against Period Poverty
Total price: R606
Discovery Miles: 6 060
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In today's ever changing environment, digital marketing has become
the fastest means to advertise a business and create a brand value
online. It has proved to be the most effective method to increase
the reach of the business and generate potential leads. Hence, the
book is an attempt to explain the concept and digital marketing
tools lucidly to help students gain in-depth knowledge of digital
marketing and develop critical thinking towards the subject.
Comprising 11 chapters, judiciously divided into five units, the
book covers a full gamut of digital marketing from its
introduction, opportunities and challenges, digital penetration in
the Indian market, digital marketing mix, STP model, CRM in the
digital world, role of Internet marketing, designing websites,
traffic building, online advertising and direct marketing to the
digital marketing tools to execute appropriate strategy. Besides,
the text also explains popular types of interactive marketing
concepts and the ethical and legal issues in India in relation to
digital marketing. Primarily designed to cater to the needs of
undergraduate students of commerce, as per the CBCS Scheme, the
book will also be of immense value to the students of business
administration. Key Features Interesting facts to inspire students'
curiosity. Real-life case studies for easy grasping of the subject.
Chapter-end summary for quick recapitulation. Review questions for
practice. Glossary to assist students to understand commonly used
terms. Multiple Choice Questions (MCQs) for self-assessment and
evaluation.
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