101 Design Methods - A Structured Approach for Driving Innovation in Your Organization (Paperback)

The first step-by-step guidebook for successful innovation planning

Unlike other books on the subject, "101 Design Methods "approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	October 2012
First published:	2013
Authors:	Vijay Kumar
Dimensions:	232 x 190 x 16mm (L x W x T)
Format:	Paperback
Pages:	326
ISBN-13:	978-1-118-08346-8
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN:	1-118-08346-6
Barcode:	9781118083468

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