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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Social Marketing Research for Global Public Health - Methods and Technologies (Paperback)
Loot Price: R2,977
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Social Marketing Research for Global Public Health - Methods and Technologies (Paperback)
Expected to ship within 12 - 17 working days
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Like all aspects of society, public health practice has been
fundamentally changed by the emergence of electronic and social
media as centerpieces of human communication and connection. More
than ever, public health practitioners rely on these new marketing
and communications technologies to promote longstanding goals like
disease prevention and fostering social responsibility. Social
Marketing Research for Global Public Health offers proven
guidelines for crafting campaigns that work in public health. It
equips readers with tools pioneered by corporate marketers to
increase the efficacy of public health interventions in any
setting. It also provides practical advice to practitioners seeking
to assess their interventions, along with examples for effective
outreach to promote smoking cessation, financial literacy, and
other social goods. Combining overviews of marketing theory and
methodology with practical chapters specific to public health,
Social Marketing Research for Global Public Health provides a
crucial and holistic understanding for this new imperative in the
field.
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