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Handbook of Economic Psychology (Hardcover, 1988 ed.)
Loot Price: R5,521
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Handbook of Economic Psychology (Hardcover, 1988 ed.)
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The idea to publish a Handbook of Economic Psychology came up as a
natural consequence of a discussion concerning appropriate reading
material for courses in economic psychology. The discussion took
place a few years ago in the Department of Economic Psychology at
Tilburg University, The Netherlands. It was noted that there was a
surprising lack of collections of pertinent readings, to say
nothing about the lack of textbooks in the English language. So the
present editors, who had been involved in the discussion, decided
to start working on a Handbook. The situation has changed quite a
lot since then. There are now a number of books, internationally
available in the English language, in economic psy chology or
behavioral economics. The interest in this field of study is
expanding quite impressively. The Journal of Economic Psychology is
now (1988) in its ninth volume and many other journals are
publishing articles in the field. The application of psychological
theories and methods to economic prob lems or the study of economic
experiences and behavior is variously referred to as economic
psychology or behavioral economics. While in principle we do not
want to overdo the differences between the two, we have a feeling
that economic psychology has a slightly stronger flavor of
psychology than behavioral economics which in its turn seems to be
closer to economics. Psychologists tend to feel more at home in
economic psychology, while economists seem to favor behavioral
economics."
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