The study of Behavioural finance is relatively new and examines how
individuals' attitudes and behaviour affect their financial
decisions and financial markets.
'Behavioural Finance' builds on existing knowledge and skills
that students have already gained on an introductory finance or
corporate finance course. The primary focus of the book is on how
behavioural approaches extend what students already know. At each
stage the theory is developed by application to the FTSE 100
companies and their valuation and strategy. This approach helps the
reader understand how behavioural models can be applied to everyday
problems faced by practitioners at both a market and individual
company level. The book develops simple formal expositions of
existing attempts to model the impact of behavioural bias on
investor/managers' decisions. Where possible this is done grounding
the discussion in practical, numerical, examples from the financial
press and business life.
General
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