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MediaWriting - Print, Broadcast, and Public Relations (Hardcover, 4th New edition) Loot Price: R2,170
Discovery Miles 21 700
You Save: R305 (12%)
MediaWriting - Print, Broadcast, and Public Relations (Hardcover, 4th New edition): W. Richard Whitaker, Ronald D Smith, Janet...

MediaWriting - Print, Broadcast, and Public Relations (Hardcover, 4th New edition)

W. Richard Whitaker, Ronald D Smith, Janet E Ramsey

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List price R2,475 Loot Price R2,170 Discovery Miles 21 700 | Repayment Terms: R203 pm x 12* You Save R305 (12%)

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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.

Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.

Further updates and features include:

  • Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications
  • Two new chapters on lead writing and new new media
  • A separate chapter focused solely on ethics
  • Explanatory "how to" boxes that help students understand and retain main themes
  • Illustrative "It Happened to Me" vignettes from the authors professional experiences
  • Discussion questions and exercises at the end of every chapter
  • Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism

In addition to new multimedia elements, the fourth edition 's companion website will feature enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: 2012
First published: 2012
Authors: W. Richard Whitaker • Ronald D Smith • Janet E Ramsey
Dimensions: 235 x 187 x 28mm (L x W x T)
Format: Hardcover
Pages: 400
Edition: 4th New edition
ISBN-13: 978-0-415-89180-6
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > Journalistic style guides
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 0-415-89180-9
Barcode: 9780415891806

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