MediaWriting is an introductory, hands-on textbook for students
preparing to write in the current multimedia environment. Rather
than just talk about the differences among the styles of print,
broadcast, and public relations, MediaWriting sythensizes and
integrates them, while weaving in basic principles of Internet
writing and social media reporting.
Complete with real-world examples, practical writing exercises,
and tips and information for entering into the profession,
MediaWriting continues to give students the tools they need to
become a successful media writer. The new edition has been
extensively rewritten to reflect the dynamic nature of the
profession, paying significant attention to how the Internet and
social media have become essential communication tools for print
and broadcast journalists, and public relations professionals.
Further updates and features include:
- Increased attention to computer-assisted reporting, the
preparation of online copy, and social media applications
- Two new chapters on lead writing and new new media
- A separate chapter focused solely on ethics
- Explanatory "how to" boxes that help students understand and
retain main themes
- Illustrative "It Happened to Me" vignettes from the authors
professional experiences
- Discussion questions and exercises at the end of every
chapter
- Suggested readings that highlight biographies, books, and
websites that expand the scope and definition of
professionalism
In addition to new multimedia elements, the fourth edition 's
companion website will feature enhanced resources for both students
and instructors, including chapter overviews, writing tips, a test
bank, sample critiques, and a sample syllabus.
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