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Marshall McLuhan - Understanding Media - The Extensions of Man (Hardcover, Critical edition)
Loot Price: R503
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Marshall McLuhan - Understanding Media - The Extensions of Man (Hardcover, Critical edition)
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List price R650
Loot Price R503
Discovery Miles 5 030
You Save R147 (23%)
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In a culture like ours, long accustomed to splitting and dividing
all things as a means of control, it is sometimes a bit of a shock
to be reminded that, in operational and practical fact, the medium
is the message. When first published, Marshall McLuhan's
Understanding Media made history with its radical view of the
effects of electronic communications upon man and life in the
twentieth century. This edition of McLuhan's best-known book both
enhances its accessibility to a general audience and provides the
full critical apparatus necessary for scholars. In Terrence
Gordon's own words, "McLuhan is in full flight already in the
introduction, challenging us to plunge with him into what he calls
'the creative process of knowing.'" Much to the chagrin of his
contemporary critics McLuhan's preference was for a prose style
that explored rather than explained. Probes, or aphorisms, were an
indispensable tool with which he sought to prompt and prod the
reader into an "understanding of how media operate" and to provoke
re
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