Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Branding For Dummies, 2e (Paperback, 2nd Edition)
Loot Price: R512
Discovery Miles 5 120
You Save: R35
(6%)
|
|
Branding For Dummies, 2e (Paperback, 2nd Edition)
(sign in to rate)
List price R547
Loot Price R512
Discovery Miles 5 120
You Save R35 (6%)
Expected to ship within 12 - 17 working days
|
Donate to Against Period Poverty
Total price: R532
Discovery Miles: 5 320
|
Discover how brands are created, managed, differentiated,
leveraged, and licensed Whether your business is large or small,
global or local, this new edition of Branding For Dummies gives you
the nuts and bolts to create, improve, and maintain a successful
brand. It'll help you define your company's mission, the benefits
and features of your products or services, what your customers and
prospects already think of your brand, what qualities you want them
to associate with your company, and so much more. Packed with
plain-English advice and step-by-step instructions, Branding For
Dummies covers assembling a top-notch branding team, positioning
your brand, handling advertising and promotions, avoiding blunders,
and keeping your brand viable, visible, and healthy. Whether you're
looking to develop a logo and tagline, manage and protect your
brand, launch a brand marketing plan, fix a broken brand, make
customers loyal brand champions or anything in between Branding For
Dummies makes it fast and easy. * Includes tips and cautionary
advice on social media and its impact on personal and business
branding programs * Covers balancing personal and business brand
development * References some of the major brand crises and how to
avoid making the same mistakes * Shows brand marketers how to
create brands that match their employers' objectives while
launching their own careers If you're a business leader looking to
set your brand up for the ultimate success, Branding For Dummies
has you covered.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.