Driving from Japan - Japanese Cars in America (Paperback, Annotated edition)

This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing. Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.

General

Imprint:	McFarland & Company
Country of origin:	United States
Release date:	February 2007
First published:	February 2007
Authors:	Wanda James
Dimensions:	258 x 179 x 24mm (L x W x T)
Format:	Paperback
Pages:	320
Edition:	Annotated edition
ISBN-13:	978-0-7864-3116-8
Categories:	Books > Humanities > History > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry Books > Business & Economics > Industry & industrial studies > Transport industries > Road transport industries > General Books > History > General
LSN:	0-7864-3116-4
Barcode:	9780786431168

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