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Global Marketing (Paperback, 9th Revised edition)
Loot Price: R5,152
Discovery Miles 51 520
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Global Marketing (Paperback, 9th Revised edition)
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For courses in global marketing. Familiarizes Readers with Global
Marketing and the Global Business Environment Marking the 20th
anniversary of this series of textbooks, this Ninth Edition of
Global Marketing builds on the tradition and successes of previous
editions. Its environmental and strategic approach outlines the
major dimensions of the global business environment. In this
edition, as in all previous editions, the authors' goal has been to
write a book that's authoritative in content yet relaxed and
assured in style and tone. Readers have consistently praised Global
Marketing for its simple, readable language and clarity. The Ninth
Edition brings global marketing into the real world with up-to-date
examples of questions, concerns, and crises facing global markets.
New cases have been added while others have been revised as the
text considers recent geopolitical developments and technological
changes affecting global marketing. Also Available with
MyMarketingLab(TM) MyMarketingLab is an online homework, tutorial,
and assessment program designed to work with this text to engage
students and improve results. Within its structured environment,
students practice what they learn, test their understanding, and
pursue a personalized study plan that helps them better absorb
course material and understand difficult concepts. NOTE: You are
purchasing a standalone product; MyMarketingLab(TM) does not come
packaged with this content. If you would like to purchase both the
physical text and MyMarketingLab search for: 0134472462 /
9780134472461 Global Marketing Plus MyMarketingLab with Pearson
eText -- Access Card Package Package consists of: *0134129946 /
9780134129945 Global Marketing *0134149742 / 9780134149745
MyMarketingLab with Pearson eText -- Access Card -- for Global
Marketing
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