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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Global Marketing (Paperback, 9th Revised edition) Loot Price: R5,152
Discovery Miles 51 520
Global Marketing (Paperback, 9th Revised edition): Warren J. Keegan, Mark C. Green

Global Marketing (Paperback, 9th Revised edition)

Warren J. Keegan, Mark C. Green

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Loot Price R5,152 Discovery Miles 51 520 | Repayment Terms: R483 pm x 12*

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For courses in global marketing. Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone. Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Also Available with MyMarketingLab(TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLab(TM) does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472462 / 9780134472461 Global Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: *0134129946 / 9780134129945 Global Marketing *0134149742 / 9780134149745 MyMarketingLab with Pearson eText -- Access Card -- for Global Marketing

General

Imprint: Prentice Hall
Country of origin: United States
Release date: 2016
First published: 2017
Authors: Warren J. Keegan • Mark C. Green
Dimensions: 276 x 216 x 23mm (L x W x T)
Format: Paperback
Pages: 624
Edition: 9th Revised edition
ISBN-13: 978-0-13-412994-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > Stellenbosch University > Business & Economics
Books > Academic & Education > Stellenbosch University > Economics
Books > Academic & Education > Stellenbosch University > Marketing
LSN: 0-13-412994-6
Barcode: 9780134129945

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