Imagine spending a day with top analytical leaders and asking any
question you want. In this book, Wayne Eckerson illustrates
analytical best practices by weaving his perspective with
commentary from seven directors of analytics who unveil their
secrets of success. With an innovative flair, Eckerson tackles a
complex subject with clarity and insight. Each of the books 20
chapters is a stand-alone essay on an analytical topic, yet
collectively they form a concise methodology about how to implement
a successful analytics program.
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