An in-depth study of how the famed Bloomsbury Group expressed their
liberal philosophies and collective identity in visual form
"[Fascinating and wide-ranging. . . . Will be enjoyed by both
Bloomsbury aficionados and newcomers alike."-Lucinda Willan,
V&A Magazine The Bloomsbury Group was a loose collective of
forward-thinking writers, artists, and intellectuals in London,
with Virginia Woolf, John Maynard Keynes, and E. M. Forster among
its esteemed members. The group's works and radical beliefs,
spanning literature, economics, politics, and non-normative
relationships, changed the course of 20th-century culture and
society. Although its members resisted definition, their art and
dress imparted a coherent, distinctive group identity. Drawing on
unpublished photographs and extensive new research, The Bloomsbury
Look is the first in-depth analysis of how the Bloomsbury Group
generated and broadcast its self-fashioned aesthetic. One chapter
is dedicated to photography, which was essential to the group's
visual narrative-from casual snapshots, to amateur studio
portraits, to family albums. Others examine the Omega Workshops as
a design center, and the evidence for its dress collections,
spreading the Bloomsbury aesthetic to the general public. Finally,
the book considers the group's extensive participation in
20th-century modernism as artists, models, curators, critics, and
collectors.
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