What it means when media moves from the new to the habitual-when
our bodies become archives of supposedly obsolescent media,
streaming, updating, sharing, saving. New media-we are told-exist
at the bleeding edge of obsolescence. We thus forever try to catch
up, updating to remain the same. Meanwhile, analytic, creative, and
commercial efforts focus exclusively on the next big thing:
figuring out what will spread and who will spread it the fastest.
But what do we miss in this constant push to the future? In
Updating to Remain the Same, Wendy Hui Kyong Chun suggests another
approach, arguing that our media matter most when they seem not to
matter at all-when they have moved from "new" to habitual. Smart
phones, for example, no longer amaze, but they increasingly
structure and monitor our lives. Through habits, Chun says, new
media become embedded in our lives-indeed, we become our machines:
we stream, update, capture, upload, link, save, trash, and troll.
Chun links habits to the rise of networks as the defining concept
of our era. Networks have been central to the emergence of
neoliberalism, replacing "society" with groupings of individuals
and connectable "YOUS." (For isn't "new media" actually "NYOU
media"?) Habit is central to the inversion of privacy and publicity
that drives neoliberalism and networks. Why do we view our
networked devices as "personal" when they are so chatty and
promiscuous? What would happen, Chun asks, if, rather than pushing
for privacy that is no privacy, we demanded public rights-the right
to be exposed, to take risks and to be in public and not be
attacked?
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