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Microeconomic Principles - A Contemporary Introduction, International Edition (Paperback, 9th edition)
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Microeconomic Principles - A Contemporary Introduction, International Edition (Paperback, 9th edition)
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McEachern "teaches by example." It is the text that uses examples
and illustrations that students will recognize when they show up
for class the first day because they already have at least 17 years
of personal experience with economic choices, institutions, and
events. Easy to understand and filled with lively real-world
examples, MICROECONOMIC PRINCPLES: A CONTEMPORARY INTRODUCTION, 9e,
International Edition, is your ideal introduction to the principles
of economics. McEachern approaches the course by using many
economic concepts that you've likely encountered in your own life
experiences. These life experiences are then explained as economic
concepts through interesting case studies and focused examples. The
chapter case studies are found at the end of the text, giving you
genuine insight into how economic principles work in the real
world, and the recent economic crisis is covered throughout.
McEachern's approachable style is enhanced by the powerful learning
tools you'll find on Aplia, a web-based educational program
designed to improve your understanding and your grade.
General
Imprint: |
South-Western College Publishing
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Country of origin: |
United States |
Release date: |
February 2011 |
First published: |
2012 |
Authors: |
William A McEachern
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Dimensions: |
254 x 215 x 22mm (L x W x T) |
Format: |
Paperback
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Pages: |
528 |
Edition: |
9th edition |
ISBN-13: |
978-0-538-45372-1 |
Categories: |
Books >
Business & Economics >
Economics >
Macroeconomics >
General
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LSN: |
0-538-45372-9 |
Barcode: |
9780538453721 |
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