Books > Social sciences > Psychology > Cognition & cognitive psychology
|
Buy Now
Innovating Minds - Rethinking Creativity to Inspire Change (Hardcover)
Loot Price: R1,057
Discovery Miles 10 570
You Save: R105
(9%)
|
|
Innovating Minds - Rethinking Creativity to Inspire Change (Hardcover)
Expected to ship within 10 - 15 working days
|
A groundbreaking, scientific approach to creative thinking From
entrepreneurs to teachers, engineers to artists, almost everyone
stands to benefit from becoming more creative. New ways of
thinking, making, and imagining have the potential lives and
society as a whole. And yet, the science behind creativity has
largely remained a mystery, with few people aware of the ways we
can optimize our own creative and innovative ideas. Innovating
Minds: Rethinking Creativity To Inspire Change offers a
perspective, grounded in science, that allows us to achieve both
individual and collective creative goals. Wilma Koutstaal and
Jonathan Binks draw upon extensive research from brain, behavioral,
and organizational sciences to present a unique five-part "thinking
framework" in which ideas are continually refined and developed.
Beyond scientific research, Innovating Minds also describes the
everyday creative challenges of people from all walks of life,
offering insights from dancers, scientists, designers, and
architects. The book shows that creativity is far from a static
process; it is steeped with emotion and motivation, involving the
dynamic interactions of our minds, brains, and environments.
Accordingly, the book challenges readers to put the material into
use through thinking prompts, creativity cross-checks, and other
activities. Vibrant and engaging, Innovating Minds reveals a unique
approach to harnessing creative ideas and putting them into action.
It offers a fascinating exploration of the science of creativity
along with new and valuable resources for becoming more innovative
thinkers and doers.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.