Digital Transformation for Fashion and Luxury Brands - Theory and Practice (1st ed. 2023)

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. 

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Release date:	September 2023
First published:	2023
Editors:	Wilson Ozuem • Silvia Ranfagni • Michelle Willis
Dimensions:	210 x 148mm (L x W)
Edition:	1st ed. 2023
ISBN-13:	978-3-03-135588-2
Categories:	Books
LSN:	3-03-135588-1
Barcode:	9783031355882

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