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China's Mobile Economy - Opportunities in the Largest and Fastest Information Consumption Boom (Paperback)
Loot Price: R501
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China's Mobile Economy - Opportunities in the Largest and Fastest Information Consumption Boom (Paperback)
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List price R646
Loot Price R501
Discovery Miles 5 010
You Save R145 (22%)
Expected to ship within 12 - 17 working days
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Explore the world-changing digital transformation in China China's
Mobile Economy: Opportunities in the Largest and Fastest
Information Consumption Boom is a cutting-edge text that spotlights
the digital transformation in China. Organised into three major
areas of the digital economy within China, this ground-breaking
book explores the surge in e-commerce of consumer goods, the way in
which multi-screen and mobile Internet use has increased in
popularity, and the cultural emphasis on the mobile Internet as a
source of lifestyle- and entertainment-based content. Targeted at
the global business community, this lucid and engaging text guides
business leaders, investors, investment banking professionals,
corporate advisors, and consultants in grasping the challenges and
opportunities created by China's emerging mobile economy, and its
debut onto the global stage. Year 2014-15 marks the most important
inflection point in the history of the internet in China. Almost
overnight, the world s largest digitally-connected middle class
went both mobile and multi-screen (smart phone, tablets, laptops
and more), with huge implications for how consumers behave and what
companies need to do to successfully compete. As next-generation
mobile devices and services take off, China s strength in this
arena will transform it from a global trend follower to a trend
setter. * Understand what the digital transformation in China is,
and impact on global capital markets, foreign investors, consumer
companies, and the global economy as a whole * Explore the
e-commerce consumption boom in the context of the Chinese market *
Understand the implications of the multi-screen age and mobile
Internet for China's consumers * See how mobile Internet use, its
focus on lifestyle and entertainment is aligned with today's
Chinese culture * Learn about the mobile entertainment habits of
China s millennial generation and the corresponding new
advertisement approaches The development of China s mobile economy
is one of the most important trends that will reshape the future of
business, technology and society both in China and the world.
China's Mobile Economy: Opportunities in the Largest and Fastest
Information Consumption Boom introduces you to the digital
transformation in China, and explains how this transformation has
the potential to transform both China and the global consumer
landscape.
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