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Multimedia Comprehension (Paperback)
Loot Price: R707
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Multimedia Comprehension (Paperback)
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Multimedia messages use combinations of texts, pictures, maps, and
graphs as tools for communication. This book provides a synthesis
of theory and research about how people comprehend multimedia. It
adopts the perspectives of cognitive psychology, semiotics,
anthropology, linguistics, education, and art. Its central idea is
that information displays can be categorized into two different but
complementary forms of representations, which service different
purposes in human cognition and communication. Specific interaction
between these representations enhances comprehension, thinking, and
problem solving, as illustrated by numerous examples. Multimedia
Comprehension is written for a broad audience with no special prior
knowledge. It is of interest to everyone trying to understand how
people comprehend multimedia, from scholars and students in
psychology, communication, and education, to web- and
interface-designers and instructors.
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