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Mediarchy (Paperback)
Loot Price: R617
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Mediarchy (Paperback)
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We think that we live in democracies: in fact, we live in
mediarchies. Our political regimes are based less on nations or
citizens than on audiences shaped by the media. We assume that our
social and political destinies are shaped by the will of the people
without realizing that 'the people' are always produced, both as
individuals and as aggregates, by the media: we are all embedded in
mediated publics, 'intra-structured' by the apparatuses of
communication that govern our interactions. In this major book,
Yves Citton maps out the new regime of experience, media and power
that he designates by the term 'mediarchy'. To understand
mediarchy, we need to look both at the effects that the media have
on us and also at the new forms of being and experience that they
induce in us. We can never entirely escape from the effects of the
mediarchies that operate through us but by becoming more aware of
their conditioning, we can develop the new forms of political
analysis and practice which are essential if we are to rise to the
unprecedented challenges of our time. This comprehensive and
far-reaching book will be essential reading for students and
scholars in media and communications, politics and sociology, and
it will be of great interest to anyone concerned about the multiple
and complex ways that the media - from newspapers and TV to social
media and the internet - shape our social, political and personal
lives today.
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