Implementation of Quality Management: An Internal Marketing
Perspective This book is a practical guide for scientific community
and practitioners in the area of quality management. There has been
a rising interest among academician and professionals in examining
the applicability and usefulness of quality management methods in
different sectors of the economy. Many organizations that have
implemented quality management have achieved substantial benefits,
but it is clear that implementation initiatives in some
organizations have failed to live up to expectations. These mixed
results point to a need to identify the factors that lie behind the
success and failures of quality management programs. This book high
lights the factors that promote successful quality management
implementation in different organizations. It is for anyone who
wants to improve their organizational process and productivity to
enhance the overall performance of the organization. It is
particularly significant for those who are at the beginning stage
of quality management learning in the perspective of internal
marketing which is thought provoking for academicians and
professionals.
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